What if I told you that you could accomplish all of those things without a physicalfence?

Welcome to geofencing.

Below, I’ll detail what geofencing is, how to use it, and some tools that can help you adopt it to your construction site.

What is geofencing?

Gartner defines geofencing as “creating a virtual boundary in which a device, individual or asset can be tracked and monitored or detected if the boundary is violated.” In other words, geofencing is a tool that creates and tracks virtual boundaries. It uses GPS technology along with dedicated software to track equipment and people. The software can also send users alerts and notifications about the premises that they’re tracking.

Many industries use geofencing technology. For example, retailers use it to identify customers near their locations, helping them send targeted marketing messages. Transportation companies use geofencing to track their fleets. Healthcare facilities use it to improve patient care. Animal farms use it to track their herds.

In fact, geofencing is growing so rapidly that Global Market Insights predicts the global geofencing market will exceed $500 million by 2023.

Construction, along with the other abovementioned industries, should expect an explosion in the use of geofencing in the next few years.

Walk into a Starbucks and you know you’ll be surrounded by hipsters and overpriced but delicious coffee. Go to Disney and expect to experience “magic.” Shop at Whole Foods and you can anticipate locally-grown or organic produce—and prices to match.

But branding doesn’t stop at nationally-recognized chains. Creating a construction brand prepares your potential clients for an experience they’re willing to pay for.

A great brand is a reflection of what your company is, what your company aspires to be, and how people perceive your company—and your brand should also be based on what your target market wants and needs you to be.

Establishing a quality brand takes perseverance and patience—but it’s worth the effort. Here are five steps to help you brand your construction company.

1. Set a budget.

2. Decide what you want to be known for.

3. Choose a logo that represents you.

4. Storm the Internet.

5. Choose your superstar.

More?

Beyond staying on time and on budget (likely through the use of construction management software), what have you done to brand your construction firm? What worked? What didn’t? Leave your answers in the comments below!